Charmhotel, the ideal group of hotels for tourism professionals

Publié le : 16 juin 2023

Tourism and group travel professionals are looking for establishments capable of welcoming their customers in the best possible way. Tour operators and transport companies need to be able to rely on quality partners to ensure that their customers have exceptional memories of their stay. The range of services offered by professionals has evolved considerably in recent years. We need to be able to react quickly, remain attractive and bounce back without sacrificing quality and profitability. Privileged spaces, tailor-made offers, packaged holidays, smooth organisation... Charmhotel meets all the expectations of group travel professionals, a partner they can trust.

Who are the group holiday professionals?

  • Tourist agencies and coach operators who sell holidays "on the spot": several programmes and destinations are offered. A minimum number of participants is required for the trip to go ahead. The offer is aimed at both existing and new customers. The travellers don't know each other, but they're on the same trip. Some of them will get to know each other and others will remain independent. Transport, accommodation and the programme are shared, but there is no obligation for participants to spend their time together. These offers enable individual travellers to benefit from preferential rates negotiated by a third party. They don't have to worry about anything. It's very comfortable.
  • Professional service providers who organise trips for existing groups: associations, clubs, works councils, etc. These are people who know each other or who belong to the same group. This type of holiday can include the entire service (journey, programme, accommodation, visits, catering, guide and evening entertainment) or transport only if the group has already planned the other aspects of its trip. This service is available in various formats: short or long stays, weekends or even by the day (visit or special event with restaurant at lunchtime). These offers are ideal for groups who want to get away from it all, and who at least want to pool transport to reduce the cost of their getaway.

Group holidays: attitudes are changing!

Business tourism has undergone a number of changes. Coach and travel agencies are now also digital. To push open their doors, all you have to do is go online (websites and social networks). These days, offers are self-presenting, via newsletters, Google ads or suggestions as we browse.

In groups that are already established (associations, clubs, works councils), the person in charge of the holiday acts as an individual would: they shop around on the web. These new consumer trends are changing the world of group holidays. So it's imperative today to anticipate the trend, to come up with innovative offers (special themes or customer typology) to be visible and attractive. To do this, you need to be able to rely on quality service providers who are professionals in this type of target and, above all, who can react quickly.

What do group tourism professionals appreciate about Charmhotel?

There are very few independent hotel-restaurateurs in France who package all-inclusive group holidays. This is one of Charmhotel's strengths. As the market becomes increasingly tense for professionals, they have to react very quickly. Being able to rely on hoteliers who have already tried out typical breaks saves time. For special requests, tourism professionals send us their request and all their criteria, and we provide them with a tailor-made programme that will make all the difference. They then present the file to their client, adding the transport component.

Counting Charmhotel among its regular service providers also means ensuring a top-quality welcome and accommodation for its customers.

All the hotels in the group have spaces that cultivate a collective spirit and conviviality. The accommodation has something for everyone: individual moments and group gatherings.

With 18 hotels in different regions (and even a hotel in Quebec!), it's also a guarantee of a multitude of holiday possibilities for agencies and coach operators. Gers, Hautes-Pyrénées, Vendée, Brittany, Normandy, Côte d'Azur, Auvergne...

Discover All Our Destinations.

Our major asset: the group's hotel-restaurateurs are passionate about their profession. They are also unconditional lovers of their region. They know how to adapt to specific requests, and give their best advice so that everyone gets the most out of their stay.

Our hotels are suitable for all types of holiday (sporting, cultural, sea or mountain...).

Mixed schools can also be envisaged as part of a stay with stopovers (Normandy and Vendée, for example).

Our group of hotels works with a number of coach operators. Each hotel can accommodate groups by coach (minimum 50 people).

A driver is provided for each of the packages (b&b, full board, half board, stop lunch or all-inclusive stay).

If you haven't heard of Charmhotel yet, you can find out more about us via our brochure, our dedicated newsletters and come and meet us at trade fairs. We will be present at the IFTM trade fair for tourism professionals from 3 to 5 October in Paris, Porte de Versailles.


Don't hesitate to contact Charmhotel to plan your group trips. Call on the services of top-quality hotel professionals, but don't stop there: our partners can also provide valuable support in combining performance and fluidity. See you soon!


Brochure charmhotel